Background
Designidea was created by designer Nils Toft Nils Toft, born in Copenhagen , graduated at Det Kongelige Danske Kunstakademis Arkitektskole in Copenhagen.

As an industrial designer, MAA MDD, he joined the former Christian Bjørn Design in 1987, an internationally operating design studio in Copenhagen with offices in China and Vietnam.

Nils Toft became a partner; and as managing director, he ran the enterprise active with design in the following key fields: communication, consumer electronics, computer, agriculture, medicine, and graphic arts as well as projects in design-strategy, graphic and exhibition design.

Today, Nils Toft is the founder and managing director of Designidea. With offices in Copenhagen, UK and China, Designidea operates in the following key fields: communication, consumer electronics, computer, agriculture, medicine, and graphic arts as well as projects in design-strategy, graphic and exhibition design.

Execotive bord member of The International Council of Societies of Industrial Design
Deputy Chairman for CIDIU China International Design Industry Union
Design Expert and advisor for European Union office for registration of Design and Trademark OHIM 
Danish Industry and Trade Council
World Design Capital Organising Committee 
Advisor for the Institute of Design Counselling
External Examiner at the Danish Design School
Jury member at the Red Dot Design Award Germany 2006 - 2014
Jury member at the Red Dot Design Award Singapore.
Jury member at the Wuxi Design Award
Jury member at the CIDF Design Award
Jury member at the Schechen/Vantage Design Award
Jury member at the GOOD DESIGN AUSTRALIA  Award

Jury member at the CHINA GOOD DESIGN  Award